New iPhone App Fuels Internet Addiction by Finding Nearby Wi-Fi Hotspots

Total Hotspots and Rummble launch mobile global hotspot search tool

LONDON, 16th March 2009; UK-based start-ups Total Hotspots and Rummble have joined forces to create a new iPhone application which allows you to easily search for Wi-Fi hotspots based on your current location, anywhere in the world. Using Rummble's 'trust profile' algorithm, it allows users to quickly add, rate, review, tag and photograph hotspots before sharing feedback with others. Using these integrated social features, it gives users a personalised rating for each location, based upon comments from users, their social network and the wider community.

From today, iPhone users can use the application to search the Total Hotspots database to view precise details, locations, and pricing for over 170,000 hotspots around the world - to find the best available. Within seconds, people can view a complete list of hotspots and filter the results based on user feedback. Additional search filters include letting users sort by free connections, sourcing those located within a cafe or looking solely at a preferred service provider.

"We wanted to make our extensive hotspots database accessible to iPhone users, helping them to source connections while mobile, from anywhere in the world. By working with Rummble, we were able to tap into its existing location based service platform and roll-out an application that delivers exactly what we were after, far quicker than if we were to develop the application ourselves" said Alex Housley, CEO of Total Hotspots.

Andrew Scott, CEO/Founder of Rummble adds; "The Total Hotspots app is the first official use of the Rummble API, which will be made publicly available very soon. It's been a fantastic test case, and has proven to us the potential of what we can help to create. The added functionality of the app seems to have hit home with users, as the ability to engage with a community and record what's been found is extremely valuable." The app, which up until now has been available in beta, exceeded early expectations to become the fourth most downloaded utility application in the Apple AppStore within 48 hours of first becoming available.

Any information recorded via the application is accessible from both the Total Hotspots and Rummble web sites, which users can log on to with a single account before sharing with friends in other social networks. You can search for 'Total Hotspots' in the Apple AppStore and download the application today for just £2.99.

ENDS

About Total Hotspots

Total Hotspots is a London-based, independent hotspot directory service that has been tracking free and paid hotspot locations in over 100 countries for over four years.

The global wirefree community combines regular updates from a number of leading international service providers, community projects and venue owners, with hotspots that have been recommended by the community.

The company focuses on listing legitimate and high-quality hotspot locations, as well as enabling the community to quickly search and share their experiences via the web (http://totalhotspots.com) or while mobile.

Total Hotspots was created by Alex Housley in 2004, while studying for a Business and Computing degree. This young, tech-savvy entrepreneur now drives the business, alongside a skilled team whose past experience includes working with IPG, Microsoft and PWC.

About Rummble

Rummble is a location based social search and discovery tool, enabling users to find recommended content for a location more easily. Instead of a traditional search, Rummble's algorithm provides personalised results based upon a trust profile it builds for each user, the content in that user's social network and location tags. It works from anywhere in the world, whether at home or on the move via a mobile device.

Rummble is built by a small team based in Cambridge, England, and is driven by CEO (Andrew Scott) and CTO (Clive Cox). Prior to this, both ran Europe's first location based social network: playtxt.net.

Rummble has been in closed Beta since September 2007, and was released into limited open Beta during April 2008.

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